Snacking, Reimagined.

Research, Identity Design, Packaging Strategy, Packaging Design, Product Visualization

Keeping the Fun, Going Healthier

As snacking moves towards healthier choices, Funzies saw an opportunity to step into a new category. I redesigned its logo and packaging into a fresher, more modern identity that keeps the playful spirit of the brand.

A playful visual world that makes healthy snacking feel fun, nostalgic, and familiar through bold typography, bright colors.

The packaging brings healthy snacking closer to the joy of childhood through nostalgic memories and playful visual cues. Bold colours, chunky typography, playful bursts, and character illustrations create a lively personality for each flavour. The product and playful activities become part of the storytelling, making the overall experience fun, energetic, and emotionally engaging.