Reimagining Gujarati Type
Research, Visual & Cultural Research, Font Design, Letterform Development, Gujarati Typography, Font Digitization, Font Applications, Mockups
Beyond the Formal
Gujarati has plenty to say, but its typefaces don’t always say it with enough personality. Aakar pulls Gujarati typography away from its usual formal look and into the bold, playful energy of 90s pop culture, creating a typeface that is nostalgic, expressive, and distinctly Gujarati.
That playful spirit comes alive through bold, bulky forms, quirky shapes, playful distortions, and hand-drawn imperfections.
Aakar brings that playful spirit to life, giving Gujarati type a bold, expressive, and characterful voice.
